A Picture Sells a Thousand Stories!

Requirement

Like many small to medium sized companies, Club Class had limited in-house PR skills combined with little time to pursue or generate PR opportunities. It needed help to raise its profile, publicise its unique customer-centric ethos, award-winning service and help generate new business.

Objective:

  • Raise profile generally
  • Put Club Class clearly on the radar of potential new clients
  • Cement its place as preferred supplier among existing clients
  • Highlight its award-winning service

Approach

This is a perfect example of a creative and eye catching photograph carrying an otherwise non-story onto the pages and websites of all relevant media. When Club Class drivers all achieved their NVQ Level 2, Cloud Nine set up a photo opportunity to celebrate the achievement. This was syndicated to all relevant regional, local and trade media, as well as on line and generating some unprecedented coverage.

A picture sells a thousand stories

Following on from this, Cloud Nine continues to generate a range of positive news stories in the media. These range from Club Class’ success in scooping a number of business awards, as well as placing by-lined features on how to achieve excellence in customer service, case studies in relevant business and corporate travel titles. Altogether, this continues to build greater awareness and understanding of the service among the target media, helps generate new business and reinforces confidence among existing clients in Club Class’ unrivalled service levels.

Coverage

Regular coverage is constantly being achieved in the Eastbourne Herald, Sussex Express, The Argus (front page), South East Business Magazine, Business Edge, Business Travel magazine and a plethora on-line business sites.

Jonathan Dow, Managing Director, Club Class Chauffeurs Ltd

Jonathan Dow, Managing Director, Club Class Chauffeurs Ltd

Testimonial

“We have used the service of CloudNine Pr and Marketing to assist our marketing efforts and raise our profile; in particular increase the level of publicity we receive within our regional media and trade publications.

We have been bowled over by the effort and success that CloudNine has achieved in looking after our account.

CloudNine acts on leads and opportunities with gusto and gets its articles published through charm, determination and PR skill.

I absolutely recommend Cloud Nine as a way for an ambitious businesses to achieve a good level of PR success at an affordable price.”

www.clubclassonline.co.uk

Member of the Chartered Institure of Public Relations

CLOUD NINE PR AND MARKETING LTD.

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