Communicating an Involved Subject Matter

Alturos Ltd is a continuous improvement specialist in the application of ‘Lean’ frameworks and methodology.

Requirement

As the public sector, and particularly the NHS, is increasingly in a situation of flux, Alturos needed to demonstrate, in a more high profile manner, its unrivalled expertise and cement its position as the leading and most experienced ‘Lean’ specialist – operating in a league of it’s own.

Objective

  • Raise public sector profile , particularly within the NHS, as the leading specialist for Lean application
  • Help diversify into selected private sectors.
  • Support this with the development of various marketing materials

Approach

The nature of Alturos’ work tends to be quite involved. It often requires in-depth explanation to potential clients (and even to journalists!) so this is not the job for a blanket press release. Cloud Nine continues to generate the right type of credible exposure to the right target markets for this client through publicising case studies on best practice, placing by-lined advisory articles (on line and in print), using features to demonstrate Alturos as ‘a thought leader’ in its approach to continuous improvement, as well as securing a range of company profiles.

This is backed by comprehensive and regular e-marketing campaigns, as well as feeding opinion and comment on topical news stories to the national and regional media, setting up editor interviews with business titles, letters to the editor, and more.

Other support materials were also developed to include exhibition stands, e- marketing templates, on-line live action footage and interviews with case study subjects.

Coverage included, but not limited to National Consumer Media The Telegraph, telegraph.co.uk, BBC radio. Regional Business Media to include The Argus (business pages), South East Business magazine. Sector Specific Media to include: Local Authority magazine, Housing Association magazine, leading healthcare publication HSJ, on-line and HSJ e-news update, Training Journal, Journal of Dementia Care, among others. Regional Consumer Media: Bedford, Eastbourne among others.

Tim Franklin, Director, Alturos

Tim Franklin, Director, Alturos

Testimonial

Having had mediocre experiences with previous PR Agencies, Alturos had become more particular in selecting an agency that would put passion and vigour into the promotion of the company, and get us positioned in the right places. At last, we have finally found in Cloud Nine what we have been looking for for so long.

Tim Franklin, Director Alturos Ltd

www.alturos.co.uk

Member of the Chartered Institure of Public Relations

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