PR for Law Firm – keeping it topical and relevant will generate results
We started the year winning another great contract, this time with Exeter & East Devon law firm Gilbert Stephens LLP Solicitors.
The brief from the client was to generate awareness of the firm with its key stakeholders – a very relevant and timely objective with the imminent introduction of the Alternative Business Structures just around the corner (or Tesco’s Law as it has become known). This sets to make an already crowded market place even more competitive.
Again, the process started with an involved consultation, looking at the key strengths of the firm with Cloud Nine PR & Marketing creating a comprehensive communication strategy for the firm.
A major element of the strategy was to secure exposure in the media to increase the firms profile using topical and relevant stories and using this technique, we have secured more than 30 media mentions – through articles, news and features – for our client.
We’ve included a few examples of how we’ve maximised our relationships with the press and exploited opportunities to win media coverage for our client (so much so that our client was called by one of its competitors to ask who they were using!)
If you are thinking about reviewing your current marketing and PR activity and would like to talk with professionals proud to offer a no-nonsense approach, please get in touch.
