Business & Investment Media ‘Uncorked’

Herron Fisher is one of the region’s leading insolvency practitioners, with offices in London and Sussex. It undertakes all aspects of corporate recovery and insolvency work, as well as assisting with corporate turnaround and refinancing.

Herron Fisher engaged Cloud Nine PR:

  • to liaise, manage and publicise its involvement as the Court appointed administrators of failed wine investment company, Vinance Plc.
  • to highlight its task of rescuing the company as a going concern.

Cloud Nine PR drafted various news releases and with our knowledge of the national finance, business, investment and wine media we secured very valuable coverage on and off-line, as well as stimulating an immensely powerful campaign on Twitter to highlight Herron Fisher’s appointment and plan of action.

There was efficient and far reaching coverage on the story particularly on Twitter where it was tweeted via the media to well in excess of 6 million followers and then re-tweeted several 1,000 times! Our release was pretty much published word for word on over 12 national media sites and most importantly incorporated hyperlinks to the client’s site too.

Decanter, the leading national ‘wine bible’, featured the initial story in November and then we also secured a further follow up feature in December and January.

BBC Radio 4 interviewed our client on BBC Money Box and this generated further coverage on the BBC website as well as twitter mentions. Money Box is broadcast on Saturdays at 12:00  on BBC Radio 4 and repeated on Sundays at 21:00. You can listen again via the BBC iPlayer or by downloading Money Box podcast.

Features and reports also secured, but not limited to, include:

Numerous influential national and international wine blogs and associated twitter accounts, to include:

The effect was hugely powerful, reinforcing Herron Fisher’s position as leading administrators with key experience and professional reputation.

“We’re really pleased with the work done and the great coverage achieved. Thank You.” Chris Herron, Herron Fisher

Member of the Chartered Institure of Public Relations


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