New Scandi-cool tea brand brews up with PR

Cloud Nine PR is managing the PR launch of a new tea brand steeped in the mindful Danish concept of Hygge. Credited with making Denmark one of the happiest nations in the world, Hygge can be loosely translated as a year-round feeling of warmth, wellbeing and cosiness.

And what a success so far for Hoogly!

Hoogly Tea Launch PR

Condé Nast Johansens, the world-renowned collection of luxury hotels and spas, has selected it as its hospitality tea partner. And if that wasn’t enough, Penguin books has also partnered with Hoogly Tea to launch the Sunday Times best seller, Meik Wiking’s new book –The Little Book of Lykke.

The team at Cloud Nine has also been lucky enough to enjoy endless samples of Hoogly’s 18 blends of green, white and black teas, as well as herbal infusions. We know … it’s a hard life but as the PR support it’s a necessity of the job!

Denmark is consistently rated as one of the happiest countries in the world, and its love of hygge is frequently cited as one of the reasons for this. The Happiness Research Institute ran a survey among Danes to find out what they most associate hygge with and – you guessed it – hot drinks took first place. So there’s more to Hoogly tea than meets the taste buds!

We’re definitely feeling the effects of Hoogly Tea and so is our once coveted Nespresso machine – now relegated to the kitchen cupboard.

Some of our favourite Hoogly Teas include:

Marzipan and Spiced Orange –  both these herbal teas have an amazing taste and smell simply divine. 

Around the Fire Black Tea – this is wonderful combination of smoky tea leaves, warming spices, safflower and crushed chilli

Baked Apple Chai – a base of Mellow Sri Lankan tea with apple, ginger, cinnamon and cloves – yum!

Sparkling White – Chinese white tea with apple, lemongrass, elderflower and rosehip.

Available as loose tea or in soil association certified biodegradable tea pyramids. All are hand blended and packed in the UK, ethically sourced and fairly traded.

Member of the Chartered Institure of Public Relations


28 Meads Street, Eastbourne BN20 7QY

Registered in England and Wales No 7980270. VAT reg: 237532017. Registered office: 30 - 34 North Street, Hailsham, East Sussex, England, BN27 1DW

Website by Influense Design