Good News Rarely Makes the Headlines

Endless flattering stories about your products and services aren’t very interesting. You need to make your stories interesting, attention grabbing and different. When we do this for our clients we start to get results, and our clients want more.

Three tips to making your business newsworthy:

  • Identify all the problems your business solves. Then make a drama about them.
  • Weave in a human interest element. Bring it to life.
  • Make it topical. Sync your story with the current news agenda.

If you want a PR agency that thinks differently, try Cloud Nine’s approach.

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